Pucker Up! H&M Fashion Against Aids 2012
Posted by Ashling Moss
H&M Fashion Against Aids (FAA) collection launches today in 300 stores and online. This is the company’s fifth collection raising funds and creating youth awareness about HIV and AIDS.
Just like all of H&M’s collaborated collections, the store went for on-trend bold prints in both clothing and accessories. H&M commissioned prints from artists and illustrators all over the world – Inuit designs from Greenland, tribal prints from Africa, and Maori graphics from New Zealand – and worked them into 50 pieces, ranging from leggings and dresses to jewelry and ponchos.
Twenty-five percent of the proceeds from all sales will benefit youth AIDS/HIV programs, including the United Nations Population Fund, YouthAIDS, and the MTV Staying Alive Foundation.
Kiss For A Cause: For every kiss uploaded, H&M will donate $1.00 to HIV/AIDS prevention. Pucker Up!
Upload kisses here: http://campaign.hm.com/faa2012/
Posted in Accessories, Clothing, Fashion
Tags: 2012, 25%, 300 stores, 50 pieces, acceessories, Africa, AIDS, artists, benefit, bold prints, clothing, collaborations, collection, commissioned, donate $1.00, dresses, Fashion Against Aids, fifth collection, Glow-T, Greenland, H&M, HIV, Inuit, Jewelry, Kiss for a Cause, launch, leggings, Maori, MTV Staying Alive Foundation, New Zealand, ponchos, prints, proceeds, pucker up, raise funds, tribal prints, United Nations Population Fund, upload a kiss, youth awareness, YouthAIDS