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Keratin Infusion: Inova Professional

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Keratin is a type of fibrous protein that makes-up part of your hair, skin and nails. We are constantly depleting the keratin in our hair through chemical processing, heat, environmental factors and age. All of these factors can break-down the keratin creating weak, damaged hair. New innovations in hair care have found that product rich in keratin can help secure stronger and healthier hair.

Inova Professional specializes in keratin-packed products and treatments. They specialize in frizzy, unruly and unmanageable hair. I have never used products containing keratin until now and am not sure why I waited so long.

The Silk Keratin Smooth Protection Sulfate Free Shampoo is a wonderfully rich shampoo. Creamy and thick, you would never guess this product is sulfate-free. It gently cleanses the hair and removes build-up, infusing the hair with strengthening keratin, nourishing coconut oil and vitamin-c. Hair rinses feeling smoother and conditioned for increased manageability and shine.

The Silk Keratin Smooth Hydration Conditioner  infuses hair with strengthening keratin to help rebuild the hair and silk proteins to seal the hair cuticle. The result is hair that is instantly smoothed of frizz, detangled and increasingly shiny.

The Silk Keratin Miracle Mask is a weekly treatment you can use at home. Formulated with white carnation oil, avocado oil, silk protein and keratin protein, it repairs split ends and other symptoms of dry, weak, and damaged hair. One of the best hair masks I have ever used – you will notice a difference the instance you apply and rinse. Hair feels coated and protected, but not weighed down. After styling, hair is noticeably smooth and silky and remains that way until next wash.

Formulated for all hair types, but is ideal for chemically treated or thermo-reconditioned hair, Inova Professional products are a ‘treatment’ for the hair. Yes, they smell wonderful and feel luxurious, but all of that aside – I feel and notice a difference in my hair. After 1-2 uses, I noticed smooth and silky locks. After 5-10 uses, I have noticed stronger, healthier hair.

About Inova Professional:

Inova Professional was founded by Daniel Babishov and Simon Aminov, two NYC salon owners and senior hair stylists. With over 40 years of combined experience, they both specialize in unruly, curly, frizzy hair. After many years of seeing clients’ hair become increasingly unmanageable and frizzy due to color processing, relaxing, and various other chemical processes, they wanted to develop a treatment that would not only salvage their clients’ hair, but also act as a conditioning treatment to keep hair healthy and shiny. Their goal was to develop a solution for unmanageable hair, as well as a cohesive hair-care system for clients to prolong it’s long-lasting results.

With this goal in mind they developed the Pure Keratin Hair Smoothing Treatment, a revolutionary hair smoothing technology designed primarily to eliminate frizz and secondarily to straighten hair. The Pure Keratin Hair Smoothing Treatment is formulated with keratin and collagen proteins, as well as mineral oil and cacao extract to rebuild and strengthen the hair where it has been damaged, as well as protect and smooth the hair.

Inspired by this treatment, they also developed a line of Silk Keratin retail hair-care products to be used in conjunction with the treatment, or on their own. All of the Inova Professional products are developed with our signature keratin complex and other essential ingredients.

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Dream Cream: Jouer Cream Eyeshadow

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Jouer Cream Eyeshadow is the do-it-all eye product for quick, low maintenance makeup. Line, shade and/or contour your eyes with these easy-to-blend beauties.

These cream eyeshadows are like nothing I have tried before. Extremely lightweight in texture, the formula glides effortlessly onto the lids. They feel like velvet on the skin and the smudge-proof formula lasts all day. The consistency is both layerable and buildable providing options for a sheer or dramatic application.

Available in five gorgeous shades:

♦ Chiffon – shimmering ivory pearl

♦ Feather – shimmering pink champagne

♦ Organza – shimmering lavender taupe

♦ Cashmere – shimmering golden taupe

♦ Suede – shimmering golden bronze

When deciding on whether to use a cream or powder eye shadow, take into consideration factors such as your age and skin type. Powder eye shadows that contain shimmers may settle in wrinkles, fine lines and/or sagging eye lids. Cream shadow is a better option for women of age as they will create a smooth base. If you have very oily skin, using a cream eyeshadow can be frustrating. When combined with your skin’s natural oils, the eyeshadow may quickly smear or seep into the crease. This is an easy fix – as cream eyeshadows can also be used as primers. First apply your favorite cream eyeshadow then set with a powder or powder eyeshadow to absorb excess oil. Not only with the color last and last – but mixing these textures reveals beautiful dimension and light-reflecting properties.

All Jouer products offer a smart packaging solution. Constructed with interlocking sides, every product from lip gloss to face powder “snap-together,” making it easy to mix and match your favorites into the perfect palette.

I am currently having a small love affair with Jouer Cosmetics. Quality formulas, wearable colors and intelligent packaging – what more could you ask for. More reviews to come.

Plump It Up!: Rodial Dragon’s Blood Sculpting Gel

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Dubbed as the “Liquid Facelift”, Dragon’s Blood Sculpting Gel by Rodial promises to plump, sculpt and lift the complexion as it sags and wrinkles with age.

Created to be the natural replacement for Restylane injections, Dragon’s Blood Sculpting Gel plumps facial hollows and ‘orbital troughs’ under and around the eyes, as well as for cheek volume and contouring of the chin, forehead and nose.

Dragon’s Blood is formulated with red sap of the sangre de drago tree that has been used for centuries by ancient cultures for dye, incense, wound-healing/first aid and antioxidant properties. The product news release states, “It works to form a second skin-like protective film on the skin. Protects against environmental damage and contains anti-inflammatory properties.”

Morning and night after cleansing, smooth on a thin layer of gel, then add your regular moisturizer on top with SPF for daytime, of course. The gel absorbs quickly into the skin and has a soft scent of florals and pink bubblegum. Within minutes, you can feel a tightening sensation on your skin. Not the tightening one might feel with very dry, parched skin, but a “sucked-in” taught feeling. I most certainly noticed a more sculpted and voluminous difference, however, more mature skin would reap the benefits of Dragon’s Blood much, much more.

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