H&M will team up with Isabel Marant for its latest design collaboration. The collection of must-have clothing and accessories inspired by Marant’s signature laid-back Parisian style will be available in 250 stores worldwide as well as online November 14 – and there will be menswear too, which will mark Marant’s first foray into catering for men.
“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour,” Marant said this morning. “I aim to create something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.”
Let’s just hope it doesn’t sell out before we can get our hands on it…