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Beauty Royalty: AERIN Beauty

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This week Aerin Lauder, granddaughter of Estée, launched her own cosmetics and lifestyle brand, AERIN. The brand kicked off the debut with it’s first line of cosmetics, AERIN Beauty. In the future, plan on appreciating new collections of accessories, sunglasses, shoes and home decor.

Stepping down from her role of Senior Vice President and Creative Director of Estée Lauder, Aerin plans on holding a less demanding consulting role. Speaking of consulting… helping her build the brand are Vogue editor-in-chief Anna Wintour and former NBC head Jeff Zucker.

AERIN Beauty is nothing short of elegant and feminine. Inspired by Aerin’s own beauty secrets, the lovely range aims to create a daily beauty routine that easily fits into a stylish lifestyle. A delicate signature Rose scent threads through the collection and is all bundled up in pretty pink and gold packaging. The collection features simple, everyday-wearable products that look and feel luxurious.

Drugstore’s Finest: CeraVe

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Recommended by dermatologists everywhere, the CeraVe line of skincare products are all non-irritating, non-comedogenic and fragrance-free. Better yet, they are all available at a drugstore near you.

The CeraVe line was created in conjunction with dermatologists and was intended for use in the treatment of dry skin and other conditions such as eczema, psoriasis, acne, rosacea and atopic dermatitis. CeraVe is the first brand to contain essential ceramides, cholesterol and fatty acids that healthy skin needs. CeraVe uses a patented “multivescular emulsion” or MVE® system that was only available through prescription not long ago. This system consists of a controlled and steady release of various ingredients over time allowing skin to be hydrated longer and more efficiently with one application. The daily regimen of cleansers and moisturizers helps repair, replenish and protect the skin’s barrier to leave it looking and feeling soft, clean and healthy.

The CeraVe line of skincare products are drugstore’s finest. Here is a review of the first few products I have tried and tested:

CeraVe Foaming Facial Cleanser: Gentle yet powerful, this cleanser removes makeup, dirt and oil like a champ. It leaves the face feeling soft and clean, not stripped or dry. It contains the brand’s signature ceramides and hyaluronic acid – two ingredients that help lock in moisture so your skin will never feel tight or dry.

CeraVe Facial Moisturizing Lotion AM SPF 30: A great daytime moisturizer that feels light on the skin but wards off UVA/UVB rays with it’s standout broad-spectrum sunscreen. It keeps skin hydrated and restores the skin’s barrier with Niacinaminde (vitamin B3) making it less vulnerable to the elements.

CeraVe SA Renewing Lotion: This body lotion does it all – exfoliates, smoothes and softens. Skin can only be truly hydrated when the top layer of dead skin cells are removed. This allows moisturizing ingredients to penetrate the deeper layers of the skin. The Renewing Lotion does all of this for you. Formulated with both salicylic acid (used for epidermal exfoliation) and ammonium lactate (a mild exfoliant and humectant) this lotion gently removes dry, scaly skin. While, vitamin D, glycerin, ceramides and hyaluronic acid smooths, firms and hydrates the skin.

CeraVe, in my opinion, is the best affordable line of skincare products. All of the products are gentle, fragrance-free, non-comedogenic, non-irritating and readily available at mass retailers and drugstores nationwide.

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