The rumors are true, Georgina Chapman and Keren Kraig of Marchesa will bring-out a lower-priced contemporary line sometime next year. The new line does not have a name at this point, but will be priced from $150-$750 and feature much of the brand’s signature embroidery and prints.
Chapman describes the line as “under the Marchesa umbrella, but with a slightly different feel. We envision versatile silk blouses, embroidered and beaded jackets and printed trousers.” Chapman says it will launch around pre-fall 2013 and will likely be the tip of the iceberg in terms of the brand’s expansion into new categories.
Marchesa is named after socialite Marchesa Luisa Casati. An heiress, a muse and fashion legend, Marchesa Luisa Casati dazzled everyone she met in turn-of-the-century Europe. Wherever she went, she set trends, inspired genius and shocked the world by wearing live snakes as accessories and parading around with cheetahs on diamond-studded leads.
Georgina Chapman began her career as a costume designer while Karen Kraig focused on print and embroidery design. Georgina’s draping and design paired with Keren’s textile creations resulted in the establishment of Marchesa in 2004. In 2006, the label was named one of the CFDA/Vogue Fashion Fund’s top ten finalists.