Silicone Savvy: Miracle Skin Transformer Treat & Conceal

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Erase and repair imperfections with Miracle Skin Transformer Treat & Conceal. The first-ever naturally derived silicone-based concealer is designed for use on both the under eye area and the face. It will CORRECT, COVER and PROTECT all of your skin’s concerns leaving you with a flawless complexion.

This multifunctional concealer is formulated with the brand’s signature MST complex – white rose and chamomile extracts to calm inflammation, vitamin K to reverse dark circles, and vitamin F to improve skin tone. It also has an additional laundry list of actives to correct all of your top skin concerns:

• Minimize the appearance of fine lines, wrinkles and crow’s feet
• Reduce the appearance of dark circles and puffiness for a brighter look
• Diminish the look of age spots, discolorations and sun damaged skin
• Firm and tone the look of skin in the eye area
• Cover and heal dark spots, blemishes and surface redness
• Smooth, even and easy application, may also be used as an eye shadow base

The silicone-rich formula is what makes this product stand out from the rest. The smooth, velvety texture glides over any imperfection and/or dryness without caking or flaking. It is truly groundbreaking for covering dry-patches and irritated skin/blemishes. When I use retinol products for the eye area, it can get a bit drying. This is the only under-eye concealer that does not accentuate the dryness and/or sink into the creases. All the while, treating and repairing the areas of concern.

ABOUT MIRACLE SKIN TRANSFORMER:

Sarah McNamara tapped into more than 15-years of experience in the corporate beauty world to bring us Miracle Skin Transformer. Miracle Skin Transformer creates the first-ever, one-step application products designed to instantly transform your skin. Developed with naturally-derived silicones, these formulations contain powerful protection and hydration benefits leaving you with a smooth, radiant, airbrushed finish… in seconds.

Over the course of her career, Sarah has repeatedly found that “consumers are choosing to buy less in order to buy better, reflecting a desire for products that possess greater meaning in their lives.” After years of launching multi-million dollar brands within corporations, Sarah is well aware of the industry’s marketing tactics encouraging women to purchase more products than they really need to.

Today’s beauty consumer is savvier than ever. They want products that fit their active lifestyles and their beauty regimes, which include visits to dermatologists and cosmetic spas.

In August of 2010, after one year of extensive research with leading chemists, Sarah launched Miracle Skin Transformer SPF 20 on http://www.miracleskintransformer.com. Partnering with major beauty magazines, deluxe-size samples were offered to consumers who signed up on the website in the months leading up to the launch. This sampling promotion gave the brand an instant database of consumers, over 350,000 signed up.

In addition to consumer research groups, social media has played a key role in building consumer relationships and validating the concept and formulation of the brand.

Sarah’s vision is to continually pioneer innovation in skincare products with all- natural, ethically-obtained ingredients. All Miracle Skin Transformer products use a naturally-derived silicone base made from sand, and contain the MST Complex – a unique blend of targeted high-performance natural active ingredients, free of petrochemicals, synthetic fragrances, parabens, and dyes.

Sarah positioned Miracle Skin Transformer as a prestige cosmetic brand via a successful online and national magazine PR campaign. It has been featured in The New York Times, Redbook, Brides, InStyle, Marie Claire, Shape, Star, W, People Style Watch, and other leading fashion and beauty magazines. It was also featured on the Dr. Oz Show as one of beauty’s “2 Minute Miracles” in November of 2010.

Miracle Skin Transformer currently sells at niche pharmacies and beauty stores nationwide, as well as at http://www.beauty.com. In August 2011, Sarah will unveil Miracle Skin Transformer Body, a body treatment that enhances the skin with color pigments, protects with SPF and natural silicone, and hydrates with vitamins and other plant extracts. Continued distribution in premium retailers and working with top departments across the country, as well as international distribution within next year.

A New Zealand native, Sarah McNamara has lived on 4 continents and held senior positions with Elizabeth Arden, L’Oreal, Unilever, Valentino, Fendi, and even Goldman Sachs. She currently lives in New York City, with her husband and 2 boys, Nicholas and Aidan. Sarah McNamara is available for speaking engagements at functions or events on topics such as “Starting a Business from Scratch” and “Building a Brand through Social Media”. Her achievements and recognitions speak for themselves and make Sarah a great choice as a motivational speaker.

Shop Your Closet: Beach Cover-Up

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Cover-ups keep you comfortable and stylish on the beach. If you do not want to bare all in swimwear, throw on a simple piece for a walk on the beach, dining al fresco or party/BBQ. You can invest in items created specifically as a cover-up, or find pieces in your closet that serve double duty on the beach.

As the sun goes down and it starts to get chilly, cover-up with a light oversized or cropped knit sweater or chambray shirt. The knit sweater will keep you warm and cozy with effortless style. The chambray shirt looks easy breezy worn open or for a bit more drama tie-up the ends.

For situations where you might need a bit more coverage: dining al fresco/outdoor pool party/beach BBQ, cover-up with a simple slip dress or tunic. These lightweight pieces are easy to slip-on over your swimsuit, and if the material happens to get wet, it will dry quickly. Spice it up a bit with some unexpected accessories that wouldn’t normally be worn in such a casual style: statement necklace, bold and vibrant earrings or stacked multi-textured bracelets.

Wraps are the most versatile way to cover-up your swimsuit. Usually made of a lightweight fabric, wraps come in solid colors and a variety of bright prints. Scour your closet for your favorite lightweight scarf. These are great alternatives for wraps and available in a wider variety of prints, patterns and colors. Simply wrap the scarf around your waist for a skirt cover-up or transform into a strapless tube dress by wrapping it like a towel. Safety pin to secure.

Repurpose these pieces found in your closet for a great day at the beach:

Brandy Melville ~ Kayla Sweater: $60.00

Calypso St. Barth ~ Castaway Cotton Tunic: $99.00 (sale)

T by Alexander Wang ~ Matte Jersey Crossback Maxi: $156.00

Gap ~ 1968 Chambray Tunic: $54.95

Juicy Couture ~ Chevron Striped Scarf: $23.40 (sale)

Glow-T’s Mineral Powder Foundation Awards

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Glow-T’s Mineral Powder Foundation Awards. 

Trust me, I have tried them all. I am a true fan of mineral powders for texture, coverage, finish and added benefits. To date, here are my picks:

BEST TEXTURE: Korres Wild Rose Mineral Foundation

This talc-free, loose powder foundation contains Korres signature Wild Rose Extract, a natural source of vitamin C that helps to reduce the appearance of fine lines and skin discolorations. The texture is lightweight and feels like it allows the skin to breathe. It glides on the skin with a silky-smooth texture. The coverage is very sheer which makes this the perfect setting powder, for the brightening benefits and SPF 30.

BEST COVERAGE: Youngblood Natural Mineral Foundation

Originally developed with leading doctors and for use in a medical setting, Youngblood minerals are some of the finest available. The Natural Mineral Foundation is no joke. The ultra-fine powders provide the most full-coverage I have seen, yet still feels light on the skin. It produces a flawless, glowing complexion and covers any blemish or discoloration properly. Perfect for all skintypes, it is enriched with minerals that provide UVA/UVB protection and is completely free from talc, perfumes and chemical dyes.

BEST FINISH: Laura Mercier Mineral Powder SPF 15

This finely milled powder is composed completely of natural elements with 15 active amino acids. It helps to clear the skin of toxins, promote healthy skin-cell growth and fight the aging process. The real selling point is the amazing satin finish this product produces. It makes skin look incredibly youthful and luminous. While buffing this product into the skin, it almost feels like a cream and smooths over the skin effortlessly. The water-resistant powder is long-lasting and provides medium coverage and the shade selection is full of neutral tones that look natural on the skin.

BEST IN SHOW: PRIORI CoffeeBerry Perfecting Minerals

The All-In-One mineral powder foundation. Treat/Cover/Protect. The only mineral line that contains CoffeeBerry, a powerful antioxidant that fights free radicals and the causes of aging skin. This foundation feels weightless on the skin. It contains light-diffusing minerals that reduce the appearance of fine lines and wrinkles producing a smoother more perfected complexion. It not only evens-out skintone and redness, but treats the underlying causes. Recommended by the Skin Cancer Foundation, this is the best choice for broad spectrum UV protection: SPF 25, UVA 10, PA+++. When I wear this foundation, I think of it more as skincare than makeup. It gives me the perfect coverage and glow, in which I even feel comfortable wearing it to the gym. This is my pick for a Mineral Powder Foundation, it is truly in a category of it’s own.

Energy-Boosting Moisturizer: Origins VitaZing SPF 15

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Origins VitaZing SPF 15

Origins VitaZing SPF 15 is a tint-release lotion that adapts to all skintones. With it’s vitamin-rich Mangosteen energy-complex, a natural anti-oxidant, this moisturizer provides a bright, vibrant, even complexion.

VitaZing empties from the tube a white color with tiny spheres filled with pigment. The texture and feel of this product is similar to that of  a tinted moisturizer.

As massaged into the skin, these particles magically adapt to the skin and provide a soft, glowing coverage. The skin is instantly illuminated and feels fresh and healthy.

These products are great in the summertime.  It’s multi-tasking abilities, hydrate, energize, protect and cover, simplify any makeup routine.