Silicone Savvy: Miracle Skin Transformer Treat & Conceal
Erase and repair imperfections with Miracle Skin Transformer Treat & Conceal. The first-ever naturally derived silicone-based concealer is designed for use on both the under eye area and the face. It will CORRECT, COVER and PROTECT all of your skin’s concerns leaving you with a flawless complexion.
This multifunctional concealer is formulated with the brand’s signature MST complex – white rose and chamomile extracts to calm inflammation, vitamin K to reverse dark circles, and vitamin F to improve skin tone. It also has an additional laundry list of actives to correct all of your top skin concerns:
• Minimize the appearance of fine lines, wrinkles and crow’s feet
• Reduce the appearance of dark circles and puffiness for a brighter look
• Diminish the look of age spots, discolorations and sun damaged skin
• Firm and tone the look of skin in the eye area
• Cover and heal dark spots, blemishes and surface redness
• Smooth, even and easy application, may also be used as an eye shadow base
The silicone-rich formula is what makes this product stand out from the rest. The smooth, velvety texture glides over any imperfection and/or dryness without caking or flaking. It is truly groundbreaking for covering dry-patches and irritated skin/blemishes. When I use retinol products for the eye area, it can get a bit drying. This is the only under-eye concealer that does not accentuate the dryness and/or sink into the creases. All the while, treating and repairing the areas of concern.
ABOUT MIRACLE SKIN TRANSFORMER:
Sarah McNamara tapped into more than 15-years of experience in the corporate beauty world to bring us Miracle Skin Transformer. Miracle Skin Transformer creates the ﬁrst-ever, one-step application products designed to instantly transform your skin. Developed with naturally-derived silicones, these formulations contain powerful protection and hydration beneﬁts leaving you with a smooth, radiant, airbrushed ﬁnish… in seconds.
Over the course of her career, Sarah has repeatedly found that “consumers are choosing to buy less in order to buy better, reflecting a desire for products that possess greater meaning in their lives.” After years of launching multi-million dollar brands within corporations, Sarah is well aware of the industry’s marketing tactics encouraging women to purchase more products than they really need to.
Today’s beauty consumer is savvier than ever. They want products that fit their active lifestyles and their beauty regimes, which include visits to dermatologists and cosmetic spas.
In August of 2010, after one year of extensive research with leading chemists, Sarah launched Miracle Skin Transformer SPF 20 on http://www.miracleskintransformer.com. Partnering with major beauty magazines, deluxe-size samples were offered to consumers who signed up on the website in the months leading up to the launch. This sampling promotion gave the brand an instant database of consumers, over 350,000 signed up.
In addition to consumer research groups, social media has played a key role in building consumer relationships and validating the concept and formulation of the brand.
Sarah’s vision is to continually pioneer innovation in skincare products with all- natural, ethically-obtained ingredients. All Miracle Skin Transformer products use a naturally-derived silicone base made from sand, and contain the MST Complex – a unique blend of targeted high-performance natural active ingredients, free of petrochemicals, synthetic fragrances, parabens, and dyes.
Sarah positioned Miracle Skin Transformer as a prestige cosmetic brand via a successful online and national magazine PR campaign. It has been featured in The New York Times, Redbook, Brides, InStyle, Marie Claire, Shape, Star, W, People Style Watch, and other leading fashion and beauty magazines. It was also featured on the Dr. Oz Show as one of beauty’s “2 Minute Miracles” in November of 2010.
Miracle Skin Transformer currently sells at niche pharmacies and beauty stores nationwide, as well as at http://www.beauty.com. In August 2011, Sarah will unveil Miracle Skin Transformer Body, a body treatment that enhances the skin with color pigments, protects with SPF and natural silicone, and hydrates with vitamins and other plant extracts. Continued distribution in premium retailers and working with top departments across the country, as well as international distribution within next year.
A New Zealand native, Sarah McNamara has lived on 4 continents and held senior positions with Elizabeth Arden, L’Oreal, Unilever, Valentino, Fendi, and even Goldman Sachs. She currently lives in New York City, with her husband and 2 boys, Nicholas and Aidan. Sarah McNamara is available for speaking engagements at functions or events on topics such as “Starting a Business from Scratch” and “Building a Brand through Social Media”. Her achievements and recognitions speak for themselves and make Sarah a great choice as a motivational speaker.
Holy Grail: Laura Mercier Tone Perfecting Eye Gel Creme
Do you suffer from dark circles and/or puffy eyes? Welcome to the 80th percentile of planet Earth.
Most people think dark circles are a telltale sign of tiredness, or the unsightly evidence involving one too many margaritas. That is true to a certain extent, as fatigue makes skin dull, and drinking alcohol dehydrates and thins the skin. But the most likely culprit causing chronic dark circles, dermatologists say, is excess pigmentation in the skin and dilated blood vessels that sit close to the thin under-eye skin. Unfortunately, both of these perpetrators are hereditary and are just sitting there bathing in your gene pool.
Aside from surgery there are few options that can really penetrate pigment cells. But there are options to brighten and tighten the eye area, constricting blood vessels to minimize darkness and tissue swelling.
Laura Mercier Tone Perfecting Eye Gel Creme is just the relief you need to brighten and perfect the eye area. The lightweight gel reduces the appearance of dark circles and puffiness, giving the eye area a visibly brighter, more awakened look.
Tone Perfecting Eye Gel Creme is formulated with Oligopeptide-68, a peptide that is said to inhibit tyrosinase activity, melanin synthesis, and decrease the proteins involved in the pigmentation process. It also contains Ash Tree Bark extract, know to help the appearance of puffiness and Sodium Hyaluronate to smooth the skin.
According to Jeffrey Tasker, International Makeup Artist for Laura Mercier, Laura hired a doctor to formulate this eye cream for her own use. It worked so well, she decided to share it to the world by including it in her skin care line.
This is my holy grail daytime eye cream for one simple reason – effects are immediate. When I wake up with puffy, tired eyes I go directly to my refrigerator (where I keep my eye cream) and apply. The cold, soothing gel absorbs quickly into the skin and feels incredibly nourishing. Instantly my sleepy, puffy eyes are brighter and refreshed. Long term, this product promises to improve the tone and texture of the skin. I have not used long enough to notice these results, however, I believe I soon will.
Questions about Laura Mercier?Contact: Christina D. Torres Business Manager Cosmetics, Laura Mercier T: 949/610-1420 E: email@example.com
How To: Quick Smokey Eye
The key to any smokey eye look is proper blending. The goal is to achieve a gradient effect, dark to light. Standard black is not your only option, experiment with color. Here’s how:
⋄ Cream Eyeshadow that matches skintone or Eyeshadow Primer
⋄ Powder Eyeshadow that matches skintone
⋄ Kohl Eye Pencil
⋄ Powder Eye Shadow that matches Kohl Eye Pencil
⋄ Pencil Brush
1. Apply cream eyeshadow or primer over eyelid to create a smooth base. Apply matching powder eyeshadow to set.
2. Use kohl eye pencil to trace top lashline from the inner to outer corners (this does not need to be perfect).
3. With pencil brush – start smudging. The goal is to have the darkest line close the lashline as color fades up.
4. Dip pencil brush in matching eyeshadow and blend the color up and outward from the pencil liner. (the higher you take this on the eyelid the more dramatic the look).
5. On the lower lashline, use kohl eye pencil to create tiny dots between lashes.
6. With pencil brush – start smudging. Dip pencil brush in matching eyeshadow and smudge to set.
7. Use Q-Tip to clean-up. Finish with two heavy coats of black mascara.
Optional: For more drama, line upper and lower waterline.
Tip: I like to finish this look by sweeping a light soft brown eyeshadow in the crease. This will warm-up the entire eye area.
Long-Weekend Travel Essentials
After a long weekend away, here are some of my newly discovered traveling essentials.
CLEAN Anti-Bacterial Moisturizing Hand Cream: As a germaphobe, this moisturizing hand cream promises to protect for a continuous four hours. Unscented, so perfect for in-flight application.
Dior Capture Totale Instant Eye Rescue: Sleep in a tube! The palladium applicator massages and cools the skin to instantly reduce puffiness and awaken the eye area.
MAC Virgin Isle Cream Colour Base: This bright coral blush gives an instant glow to the face with the tiniest amount of product. It can be used on the cheeks and lips and is easy to apply.
Alterna Bamboo Smooth Anti-Humidity Hair Spray: This felxible-hold hairspray protected my hair from the intense humidity. With a quick all-over spray, it locks out frizz all day.
Supergoop! SPF 30+ Save Face Serum: All-in-one SPF. Protect/Moisturize/Repair