Runway to RealLife: Marc Jacobs Beauty

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Marc Jacobs enters the world of color cosmetics with a new beauty brand and collaboration with Sephora. 

The new range covers sixteen different categories—from foundation, powder, bronzer, and lipstick to twenty-four shades of plasticized nail lacquers, including the high-gloss Jezebel (oxblood) and Shiny (clear) that debuted on Jacobs’ Fall runway. What makes these nail polishes—and the eye liners and concealers that are displayed beside them—different from all the others, of course, is Jacobs himself. “The passion does come through,” he insists of the very active role he played in the creative process. “You’re left with something appealing and seductive because there’s heart in it.”

The first product tried and tested: Marc Jacobs Beauty Highliner – Gel Crayon – crazy good. Ro (Cocoa) is the perfect bronze eyeliner. Not too shimmery, this color defines and enhances the eye.

The Highliner is waterproof, long-wearing and richly pigmented. The formula applies like a gel pot but with the precision of a pencil. Super-malleable, this eyeliner glides on smoothly then sets in place for all-day wear.

Swatching all the colors, I noticed the shimmer is more of a sheen/reflection rather than tiny particles of glitter. Color looks almost “shiny.”

A built-in sharpener makes sure the crayon always has a perfect point for an instantly sharp look on the go. A true breakthrough product that provides easy application with intense color.

Colorblocking: Eyes/Lips

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Layering bright eye shadows, liners and lipsticks can result in a fun makeup look that’s right on trend for the season. Just like colorblocking clothes, there are a myriad of possibilities one can create with makeup as well.

There’s a much-heralded rule in beauty that if you do a bold eye, the rest of your makeup should be neutral. With colorblocking, this rule does not necessarily apply. The bright colors will play off each other and make your features pop.

Throw all traditional “rules” out the window and be creative. A lot of these looks are used in editorial or runway features, to make it wearable stick to only two areas of the face, i.e. eyes/lips, cheeks/lips. Tone down the colors and heavy-handed application for a sheer wash of color. This will create a more modern and everyday look.