Silicone Savvy: Miracle Skin Transformer Treat & Conceal
Erase and repair imperfections with Miracle Skin Transformer Treat & Conceal. The first-ever naturally derived silicone-based concealer is designed for use on both the under eye area and the face. It will CORRECT, COVER and PROTECT all of your skin’s concerns leaving you with a flawless complexion.
This multifunctional concealer is formulated with the brand’s signature MST complex – white rose and chamomile extracts to calm inflammation, vitamin K to reverse dark circles, and vitamin F to improve skin tone. It also has an additional laundry list of actives to correct all of your top skin concerns:
• Minimize the appearance of fine lines, wrinkles and crow’s feet
• Reduce the appearance of dark circles and puffiness for a brighter look
• Diminish the look of age spots, discolorations and sun damaged skin
• Firm and tone the look of skin in the eye area
• Cover and heal dark spots, blemishes and surface redness
• Smooth, even and easy application, may also be used as an eye shadow base
The silicone-rich formula is what makes this product stand out from the rest. The smooth, velvety texture glides over any imperfection and/or dryness without caking or flaking. It is truly groundbreaking for covering dry-patches and irritated skin/blemishes. When I use retinol products for the eye area, it can get a bit drying. This is the only under-eye concealer that does not accentuate the dryness and/or sink into the creases. All the while, treating and repairing the areas of concern.
ABOUT MIRACLE SKIN TRANSFORMER:
Sarah McNamara tapped into more than 15-years of experience in the corporate beauty world to bring us Miracle Skin Transformer. Miracle Skin Transformer creates the ﬁrst-ever, one-step application products designed to instantly transform your skin. Developed with naturally-derived silicones, these formulations contain powerful protection and hydration beneﬁts leaving you with a smooth, radiant, airbrushed ﬁnish… in seconds.
Over the course of her career, Sarah has repeatedly found that “consumers are choosing to buy less in order to buy better, reflecting a desire for products that possess greater meaning in their lives.” After years of launching multi-million dollar brands within corporations, Sarah is well aware of the industry’s marketing tactics encouraging women to purchase more products than they really need to.
Today’s beauty consumer is savvier than ever. They want products that fit their active lifestyles and their beauty regimes, which include visits to dermatologists and cosmetic spas.
In August of 2010, after one year of extensive research with leading chemists, Sarah launched Miracle Skin Transformer SPF 20 on http://www.miracleskintransformer.com. Partnering with major beauty magazines, deluxe-size samples were offered to consumers who signed up on the website in the months leading up to the launch. This sampling promotion gave the brand an instant database of consumers, over 350,000 signed up.
In addition to consumer research groups, social media has played a key role in building consumer relationships and validating the concept and formulation of the brand.
Sarah’s vision is to continually pioneer innovation in skincare products with all- natural, ethically-obtained ingredients. All Miracle Skin Transformer products use a naturally-derived silicone base made from sand, and contain the MST Complex – a unique blend of targeted high-performance natural active ingredients, free of petrochemicals, synthetic fragrances, parabens, and dyes.
Sarah positioned Miracle Skin Transformer as a prestige cosmetic brand via a successful online and national magazine PR campaign. It has been featured in The New York Times, Redbook, Brides, InStyle, Marie Claire, Shape, Star, W, People Style Watch, and other leading fashion and beauty magazines. It was also featured on the Dr. Oz Show as one of beauty’s “2 Minute Miracles” in November of 2010.
Miracle Skin Transformer currently sells at niche pharmacies and beauty stores nationwide, as well as at http://www.beauty.com. In August 2011, Sarah will unveil Miracle Skin Transformer Body, a body treatment that enhances the skin with color pigments, protects with SPF and natural silicone, and hydrates with vitamins and other plant extracts. Continued distribution in premium retailers and working with top departments across the country, as well as international distribution within next year.
A New Zealand native, Sarah McNamara has lived on 4 continents and held senior positions with Elizabeth Arden, L’Oreal, Unilever, Valentino, Fendi, and even Goldman Sachs. She currently lives in New York City, with her husband and 2 boys, Nicholas and Aidan. Sarah McNamara is available for speaking engagements at functions or events on topics such as “Starting a Business from Scratch” and “Building a Brand through Social Media”. Her achievements and recognitions speak for themselves and make Sarah a great choice as a motivational speaker.
Backstage Beauty: NYFW S/S 2013 Favorites
KAREN WALKER: Inspiration – Space-age optimism of the 1950s
Makeup: Jenna Menard for Clinique Backstage Secret: New for Spring 2013, Clinique Chubby Sticks Intense Shades – (launching in February). Color used is a special edition shade for Spring. No name yet, but in the works!
Hair: Laurent Phillippon for Bumble & Bumble Backstage Secret: Extensions were glued on and a heavy fringe was cut according to each girl. To add texture Bumble & Bumble Hair Powder and Bumble & Bumble Surf Spray were used.
BADGLEY MISCHKA: Inspiration – “A Midsummer Night’s Dream”
Makeup: Tom Pecheux for MAC Cosmetics Backstage Secret: Pecheux stressed the importance of prepping the skin when achieving this natural apperance. Using moisturizer, MAC’s Complete Comfort Cream and Studio Sculpt Foundation, he made the complexion appear flawless.
Hair: Peter Gray for Moroccanoil Backstage Secret: To add body to the hair, Moroccanoil’s new Oil Volumizing Mousse (out in October) was used on damp hair. Moroccanoil Treatment was then applied for shine.
EDUN: Inspiration – “A clean youthful, rock ‘n’ roll type girl”
Makeup: Tom Pecheux for MAC Cosmetics Backstage Secret: To showcase cheekbones, MAC’s Sculpt and Shape Powder in Bone Beige (limited edition) was used. For some attitude – ‘Feline’ Kohl Powder Pencil was applied to the outer corner of the eye in a “v” shape to connect the top and bottom lashes.
Hair: James Pecis for Bumble & Bumble Backstage Secret: Extensions were added to the model’s hair and Bumble & Bumble’s Thickening Spray was used to create a consistent texture.
DEREK LAM: Inspiration – Romantic “aqua 3-D” look
Makeup: Tom Pecheux for Estee Lauder Backstage Secret: The eyes were the focus in this look. Pecheux first applied Advanced Night Repair Eye Serum Infusion from lash line to brow. He then applied Pure Color Stay-on Shadow Paint in Extreme Emerald with a light hand from. Next, he layered Pure Color Stay-on Shadow Paint in Cosmic, a glimmery silver, on top of that for a pale, silvered-aqua look. (Pure Color Stay-on Shadow Paints launching January 2013).
Hair: Orlando Pita Backstage Secret: After doing a deep side part, Pita applied Phyto hair products — different for each girl, depending on her hair texture. He used a T3 Featherweight Dryer and a T3 Straightening Iron, then tucked hair behind the ears.
TORY BURCH: Inspiration – Prairie Girl
Makeup: Diane Kendal for MAC Cosmetics Backstage Secret: MAC’s Face and Body Foundation, as well as Prep + Prime Transparent Finishing Powder, were used as needed to perfect the complexion.
Hair: Eugene Souleiman for Wella Backstage Secret: An excess of extensions were used to create the fullness and length of these wheat-like fishtail braids. Hair was set using only Wella Professionals Stay Essential Finishing Spray.
HELMUT LANG: Inspiration – Downtown Surf
Makeup: Hannah Murray for NARS Backstage Secret: NARS Pure Radiant Tinted Moisturizer SPF30/PA+++ was used on the models skin for a flawless effect, as well as these products (New for Sprint 2013) NARS Radiant Creamy Concealer and NARS Light Reflecting Setting Powder. A lip pencil was used on the cheeks for a beautiful wash of color – Satin Lip Pencil in Hyde Park (New for Spring 2013). For a similar effect, try Maldives The Multiple.
Hair: Paul Hanlon for Fekkai Backstage Secret: The effortless hair embraced the individual look of each model, with kinks and bends made with a styling wand. To give the look a rock-‘n’-roll edge, the front section was swept to the side and hung in front of the face. Hanlon touched up strands with Silky Straight Ironless Smooth Finish Serum, a frizz-fighting serum.