Beauty Royalty: AERIN Beauty

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This week Aerin Lauder, granddaughter of Estée, launched her own cosmetics and lifestyle brand, AERIN. The brand kicked off the debut with it’s first line of cosmetics, AERIN Beauty. In the future, plan on appreciating new collections of accessories, sunglasses, shoes and home decor.

Stepping down from her role of Senior Vice President and Creative Director of Estée Lauder, Aerin plans on holding a less demanding consulting role. Speaking of consulting… helping her build the brand are Vogue editor-in-chief Anna Wintour and former NBC head Jeff Zucker.

AERIN Beauty is nothing short of elegant and feminine. Inspired by Aerin’s own beauty secrets, the lovely range aims to create a daily beauty routine that easily fits into a stylish lifestyle. A delicate signature Rose scent threads through the collection and is all bundled up in pretty pink and gold packaging. The collection features simple, everyday-wearable products that look and feel luxurious.