Runway to RealLife: Marc Jacobs Beauty

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Marc Jacobs enters the world of color cosmetics with a new beauty brand and collaboration with Sephora. 

The new range covers sixteen different categories—from foundation, powder, bronzer, and lipstick to twenty-four shades of plasticized nail lacquers, including the high-gloss Jezebel (oxblood) and Shiny (clear) that debuted on Jacobs’ Fall runway. What makes these nail polishes—and the eye liners and concealers that are displayed beside them—different from all the others, of course, is Jacobs himself. “The passion does come through,” he insists of the very active role he played in the creative process. “You’re left with something appealing and seductive because there’s heart in it.”

The first product tried and tested: Marc Jacobs Beauty Highliner – Gel Crayon – crazy good. Ro (Cocoa) is the perfect bronze eyeliner. Not too shimmery, this color defines and enhances the eye.

The Highliner is waterproof, long-wearing and richly pigmented. The formula applies like a gel pot but with the precision of a pencil. Super-malleable, this eyeliner glides on smoothly then sets in place for all-day wear.

Swatching all the colors, I noticed the shimmer is more of a sheen/reflection rather than tiny particles of glitter. Color looks almost “shiny.”

A built-in sharpener makes sure the crayon always has a perfect point for an instantly sharp look on the go. A true breakthrough product that provides easy application with intense color.