This Spring, Kate Spade will launch a budget-friendly line, appropriately titled Kate Spade Saturday. The collection is meant to “capture the spirit of Saturday, every day of the week.”
Featuring everything from dresses and jackets to handbags, jewelry, home decor and eyewear – all bright and bold in true Kate Spade fashion. The new lifestyle brand is targeted towards the younger fashionista – and priced 50% lower than the brand’s current offerings ($30 to $130).
While no stand-alone U.S. stores are planned as of now, you will be able to nab all the Kate Spade Saturday line at www.saturday.com – launching early next year.
This week Aerin Lauder, granddaughter of Estée, launched her own cosmetics and lifestyle brand, AERIN. The brand kicked off the debut with it’s first line of cosmetics, AERIN Beauty. In the future, plan on appreciating new collections of accessories, sunglasses, shoes and home decor.
Stepping down from her role of Senior Vice President and Creative Director of Estée Lauder, Aerin plans on holding a less demanding consulting role. Speaking of consulting… helping her build the brand are Vogue editor-in-chief Anna Wintour and former NBC head Jeff Zucker.
AERIN Beauty is nothing short of elegant and feminine. Inspired by Aerin’s own beauty secrets, the lovely range aims to create a daily beauty routine that easily fits into a stylish lifestyle. A delicate signature Rose scent threads through the collection and is all bundled up in pretty pink and gold packaging. The collection features simple, everyday-wearable products that look and feel luxurious.