Posted by Ashling Moss
In 2009, Vogue Editor-in-Chief Anna Wintour and Diane von Furstenburg, president of the CFDA came up with the idea for Fashion’s Night Out as a way to lure recession-weary consumers back into stores. During FNO, consumers are baited with limited-edition product, sales, celebrity appearances and performances.
Many of the stores involved will not only be hosting parties in lieu of celebrating fashion, but will also be supporting philanthropies. Retailers have partnered with certain charities and will be giving them a portion of the proceeds from that night’s sales.
The New York-based event has grown worldwide, with up to 5,000 events in the U.S. alone and 18 participating countries. The official hours are 6-9 p.m. on Sept. 6.
Fashion’s Night Out is a day to celebrate fashion and shopping… So get out there!
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