How To: Fresh Face

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A fresh face is always in style. Let your inner beauty shine by enhancing your already-beautiful features – not covering them up. Channel that glow-y radiance and opt for an au naturale, fresh face.

NEEDED:

◊ Your Makeup Bag

HOW TO:

PERFECT THE SKIN:

Wash face with your favorite gentle exfoliator. This will help the makeup to blend easily. Favorite: Dermalogica Daily Microfoliant.

MOISTURIZE & EVEN OUT SKIN TONE:

Keep skin hydrated with a sheer moisturizer. Try one with light reflecting properties – for a healthy radiance. Favorite: Dr. Jart+ Renewalist Melting Cream

To even out skin tone, grab your favorite – Tinted Moisturizer, Foundation, BB Cream or Mineral Powder – and apply. Choosing the product that provides your favorite finish on the skin – matte, dewy, satin or natural – your choice. Favorite: Jouer Luminizing Moisture Tint

Use a damp sponge to create a flawless finish. Favorite: Beauty Blender

CONCEAL FLAWS & HIGHLIGHT:

For visible breakouts and dark spots use a pigment-rich concealer. Dab, blend and build coverage in thin layers. Never use too much concealer, it will just accentuate problem areas. Favorite: Miracle Skin Transformer Treat & Conceal 

Concealing under-circles will instantly light-up the entire face. If you have very dark undereye circles, first apply a salmon-toned color corrector. Favorite: Giorgio Armani Master Corrector

With a luminizing pen dot product under the eye and blend downwards. A luminizing pen brings light and radiance to the skin. It immediately erases any signs of fatigue, and brightens the complexion. This product can then be used as a highlighter on the cheekbones, brow bones and cupids bow. Favorite: YSL Touche Éclat

BRONZE & BLUSH:

Warm-up the skin with a light dusting of your favorite bronzer. Place only where the sun would naturally hit the skin. Temples, cheekbones, a little on the nose and under the jawline for contour. Favorite: Edward Bess Ultra Luminous Bronzer

Choose your favorite cream blush. Cream blushes in warm peaches and pinks gives skin a natural, subtle flush. Place on the apples of the cheeks and blend. Favorite: Illamasqua Cream Blusher in Petal Pink

POWDER:

If your skin gets shiny, follow with an oil-absorbing powder. Use only in the T-Zone area. This step can be skipped for those with dry or normal skin. Favorite: Laura Mercier Universal Setting Powder

If you find that you’ve over-powdered, take a tiny bit of light moisturizer, rub it between your palms, and then lightly press your palms onto your cheeks. This will bring back a bit of life to the skin.

BROWS:

Defined arches frame the face, pulling your features into focus. Make sure the brows are groomed and tweezed. Brush and fill them in sparingly with a brow pencil. Favorite: Anastasia Brow Wiz

EYES:

Apply a cream eyeshadow one shade lighter than lid color to the eyelid. Set with a matching eyeshadow and apply this eyeshadow to the inner corner of the eyes. This color can be matte or shimmer – your choice. Favorites: MAC Soft Ochre Paint Pot & MAC Eyeshadow in Vanilla

Then apply a soft warm brown eyeshadow to the crease area to contour the eye. Using the same soft brown eyeshadow, apply along the lower lashes – blending to ensure no hard edges. This can also be done with your bronzer. Favorite: Urban Decay Single Eyeshadow in Naked

TIGHTLINE:

For extra definition, tightline the eyes with your favorite eyeliner, gel liner, or liquid liner. How-To Tightline Post: HERE.

To make eyes look brighter and wide-awake, apply a nude colored eyeliner to the bottom inner rim.  Favorite: Tarte emphasEYES Inner Rim Brightener

LASHES:

Defined lashes are essential, even for a no-makeup look, you can forfeit shadow and liner, but never mascara. Curl eye lashes and apply two coats of mascara to the top lashes. For an extra boost, use a flat eyeliner brush to grab a bit of mascara from the wand and apply to just the roots of the bottom lashes. Favorite: Fairy Drops Scandal Queen

LIPS:

To get a pretty “your lips but better” look – choose a lipstick, stain, balm or liner that matches your lips perfectly. Press the color into your lips with your fingertip rather than applying it directly from the bullet. Concentrate it in the center and blend out. Favorite: Fresh Sugar Passion Tinted Lip Treatment

Silicone Savvy: Miracle Skin Transformer Treat & Conceal

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Erase and repair imperfections with Miracle Skin Transformer Treat & Conceal. The first-ever naturally derived silicone-based concealer is designed for use on both the under eye area and the face. It will CORRECT, COVER and PROTECT all of your skin’s concerns leaving you with a flawless complexion.

This multifunctional concealer is formulated with the brand’s signature MST complex – white rose and chamomile extracts to calm inflammation, vitamin K to reverse dark circles, and vitamin F to improve skin tone. It also has an additional laundry list of actives to correct all of your top skin concerns:

• Minimize the appearance of fine lines, wrinkles and crow’s feet
• Reduce the appearance of dark circles and puffiness for a brighter look
• Diminish the look of age spots, discolorations and sun damaged skin
• Firm and tone the look of skin in the eye area
• Cover and heal dark spots, blemishes and surface redness
• Smooth, even and easy application, may also be used as an eye shadow base

The silicone-rich formula is what makes this product stand out from the rest. The smooth, velvety texture glides over any imperfection and/or dryness without caking or flaking. It is truly groundbreaking for covering dry-patches and irritated skin/blemishes. When I use retinol products for the eye area, it can get a bit drying. This is the only under-eye concealer that does not accentuate the dryness and/or sink into the creases. All the while, treating and repairing the areas of concern.

ABOUT MIRACLE SKIN TRANSFORMER:

Sarah McNamara tapped into more than 15-years of experience in the corporate beauty world to bring us Miracle Skin Transformer. Miracle Skin Transformer creates the first-ever, one-step application products designed to instantly transform your skin. Developed with naturally-derived silicones, these formulations contain powerful protection and hydration benefits leaving you with a smooth, radiant, airbrushed finish… in seconds.

Over the course of her career, Sarah has repeatedly found that “consumers are choosing to buy less in order to buy better, reflecting a desire for products that possess greater meaning in their lives.” After years of launching multi-million dollar brands within corporations, Sarah is well aware of the industry’s marketing tactics encouraging women to purchase more products than they really need to.

Today’s beauty consumer is savvier than ever. They want products that fit their active lifestyles and their beauty regimes, which include visits to dermatologists and cosmetic spas.

In August of 2010, after one year of extensive research with leading chemists, Sarah launched Miracle Skin Transformer SPF 20 on http://www.miracleskintransformer.com. Partnering with major beauty magazines, deluxe-size samples were offered to consumers who signed up on the website in the months leading up to the launch. This sampling promotion gave the brand an instant database of consumers, over 350,000 signed up.

In addition to consumer research groups, social media has played a key role in building consumer relationships and validating the concept and formulation of the brand.

Sarah’s vision is to continually pioneer innovation in skincare products with all- natural, ethically-obtained ingredients. All Miracle Skin Transformer products use a naturally-derived silicone base made from sand, and contain the MST Complex – a unique blend of targeted high-performance natural active ingredients, free of petrochemicals, synthetic fragrances, parabens, and dyes.

Sarah positioned Miracle Skin Transformer as a prestige cosmetic brand via a successful online and national magazine PR campaign. It has been featured in The New York Times, Redbook, Brides, InStyle, Marie Claire, Shape, Star, W, People Style Watch, and other leading fashion and beauty magazines. It was also featured on the Dr. Oz Show as one of beauty’s “2 Minute Miracles” in November of 2010.

Miracle Skin Transformer currently sells at niche pharmacies and beauty stores nationwide, as well as at http://www.beauty.com. In August 2011, Sarah will unveil Miracle Skin Transformer Body, a body treatment that enhances the skin with color pigments, protects with SPF and natural silicone, and hydrates with vitamins and other plant extracts. Continued distribution in premium retailers and working with top departments across the country, as well as international distribution within next year.

A New Zealand native, Sarah McNamara has lived on 4 continents and held senior positions with Elizabeth Arden, L’Oreal, Unilever, Valentino, Fendi, and even Goldman Sachs. She currently lives in New York City, with her husband and 2 boys, Nicholas and Aidan. Sarah McNamara is available for speaking engagements at functions or events on topics such as “Starting a Business from Scratch” and “Building a Brand through Social Media”. Her achievements and recognitions speak for themselves and make Sarah a great choice as a motivational speaker.