This week Aerin Lauder, granddaughter of Estée, launched her own cosmetics and lifestyle brand, AERIN. The brand kicked off the debut with it’s first line of cosmetics, AERIN Beauty. In the future, plan on appreciating new collections of accessories, sunglasses, shoes and home decor.
Stepping down from her role of Senior Vice President and Creative Director of Estée Lauder, Aerin plans on holding a less demanding consulting role. Speaking of consulting… helping her build the brand are Vogue editor-in-chief Anna Wintour and former NBC head Jeff Zucker.
AERIN Beauty is nothing short of elegant and feminine. Inspired by Aerin’s own beauty secrets, the lovely range aims to create a daily beauty routine that easily fits into a stylish lifestyle. A delicate signature Rose scent threads through the collection and is all bundled up in pretty pink and gold packaging. The collection features simple, everyday-wearable products that look and feel luxurious.
Powder highlighting products can often look artificial. Dior Poudre Shimmer in Amber Diamond highlights the complexion with subtle sheen. Formulated with “Jeweled Microdust,” a finely micro-milled powder, the tiny particles kiss the light and leave skin radiant and glowing.
In typical Dior fashion, packaging arrives beautifully in a velvet pouch with a sturdy royal blue mirrored compact. The product consists of five blendable colors in varying sizes; ivory, pale pink, bronze, frosty rose and peach. Each individual shade can be worn alone as a highlight, on-top of blush or as an eye shadow or swirled together to create a warm and glowing champagne/gold sheen. The oil-free powder applies like silk and emits a soft illuminating glow.
Dior Poudre Shimmer is perfect for both young and mature skin. The finely-milled powder has no trace of glitter or sparkle, therefore will not emphasize fine lines or problem areas. It is designed to blend accurately with the skin’s natural tone for an even smooth finish. The universal shade works on every skin tone, making it an effective product all-year-round.
One of the first mineral foundations ever created is Susan Posnick’s COLORFLO. After she was diagnosed with skin cancer, Susan Posnick (celebrity makeup artist) developed a mineral foundation with natural sun protection. She wanted a foundation that had coverage but felt invisible on the skin.
COLORFLO Mineral Foundation is made with all natural ingredients. It lets skin breath and won’t clog pores or irritate skin. It feels weightless on the skin and creates flawless radiant skin.
This sheer coverage foundation is buildable. By layering the product, one can create a medium coverage foundation or use directly as a concealer. COLORFLO provides powerful and natural sun protection and is extremely gentle on the skin.
Packaging is easy and simplified with a built-in application brush. The self-dispensing brush is perfect for on-the-go touchups and fits nicely in any bag.