Keratin Infusion: Inova Professional
Keratin is a type of fibrous protein that makes-up part of your hair, skin and nails. We are constantly depleting the keratin in our hair through chemical processing, heat, environmental factors and age. All of these factors can break-down the keratin creating weak, damaged hair. New innovations in hair care have found that product rich in keratin can help secure stronger and healthier hair.
Inova Professional specializes in keratin-packed products and treatments. They specialize in frizzy, unruly and unmanageable hair. I have never used products containing keratin until now and am not sure why I waited so long.
The Silk Keratin Smooth Protection Sulfate Free Shampoo is a wonderfully rich shampoo. Creamy and thick, you would never guess this product is sulfate-free. It gently cleanses the hair and removes build-up, infusing the hair with strengthening keratin, nourishing coconut oil and vitamin-c. Hair rinses feeling smoother and conditioned for increased manageability and shine.
The Silk Keratin Smooth Hydration Conditioner infuses hair with strengthening keratin to help rebuild the hair and silk proteins to seal the hair cuticle. The result is hair that is instantly smoothed of frizz, detangled and increasingly shiny.
The Silk Keratin Miracle Mask is a weekly treatment you can use at home. Formulated with white carnation oil, avocado oil, silk protein and keratin protein, it repairs split ends and other symptoms of dry, weak, and damaged hair. One of the best hair masks I have ever used – you will notice a difference the instance you apply and rinse. Hair feels coated and protected, but not weighed down. After styling, hair is noticeably smooth and silky and remains that way until next wash.
Formulated for all hair types, but is ideal for chemically treated or thermo-reconditioned hair, Inova Professional products are a ‘treatment’ for the hair. Yes, they smell wonderful and feel luxurious, but all of that aside – I feel and notice a difference in my hair. After 1-2 uses, I noticed smooth and silky locks. After 5-10 uses, I have noticed stronger, healthier hair.
About Inova Professional:
Inova Professional was founded by Daniel Babishov and Simon Aminov, two NYC salon owners and senior hair stylists. With over 40 years of combined experience, they both specialize in unruly, curly, frizzy hair. After many years of seeing clients’ hair become increasingly unmanageable and frizzy due to color processing, relaxing, and various other chemical processes, they wanted to develop a treatment that would not only salvage their clients’ hair, but also act as a conditioning treatment to keep hair healthy and shiny. Their goal was to develop a solution for unmanageable hair, as well as a cohesive hair-care system for clients to prolong it’s long-lasting results.
With this goal in mind they developed the Pure Keratin Hair Smoothing Treatment, a revolutionary hair smoothing technology designed primarily to eliminate frizz and secondarily to straighten hair. The Pure Keratin Hair Smoothing Treatment is formulated with keratin and collagen proteins, as well as mineral oil and cacao extract to rebuild and strengthen the hair where it has been damaged, as well as protect and smooth the hair.
Inspired by this treatment, they also developed a line of Silk Keratin retail hair-care products to be used in conjunction with the treatment, or on their own. All of the Inova Professional products are developed with our signature keratin complex and other essential ingredients.
Summer Savior: Macadamia Natural Oil Deep Repair Mask & Healing Oil Treatment
The summer months call for plenty of fun in the sun and outdoor activities. Sun, salt, chlorine and wind exposure can take quite a toll on your hair. Keep your locks looking lush with Macadamia Natural Oil’s Deep Repair Masque & Healing Oil Treatment.
Macadamia Natural Oil is a professional hair care line that creates products to heal problematic hair using both macadamia oil and argan oil. Together, these oils replenish the hair’s natural emollients with the high content of essential fatty acids found naturally in both. The combined benefits help to nourish and protect the hair from harmful UV rays while repairing hair follicles for improved elasticity and shine.
The Deep Repair Masque is a revitalizing hair reconstructor for dry, damaged hair. Thick in consistency this masque feels extremely pampering and moisturizing. It smells amazing, like vacation and creates super soft, shiny, manageable hair.
The Healing Oil Treatment is a therapeutic oil that provides intense nourishment and frizz-free finish. It is lightweight, non-greasy and reduces drying time by 40-50%. It naturally provides UV protection which will extend the life of color treatments and reduce fading. This oil instantly and miraculously creates healthier-looking hair.
For an ultra-intense hydrating experience – mix both of these products together and leave-in hair overnight or during a day at the beach or pool.