Fashion & Function: Bleulab Reversible Denim

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Having a hard time committing to new denim trends? Try reversible. Bleulab has created a new breed of denim that is the perfect combination of fashion and function.

Bleulab’s founder and inventor Carl Jones discovered a double-faced fabric during a trip to China in 2009 and brought it back to the U.S. to begin testing various washes and treatments. The jeans’ design uses a double-headed tack button and a reversible zipper with five pockets featured on either side to achieve two distinctive looks per pair.

Built for today’s woman “an adventurer who is constantly in motion” the styles are named with that in mind: shortcut, paved, curve, rotate, detour and interhoodie.

Great for travel, reversible jeans mean more suitcase space and spending money. These jeans will take you from day-to-night with “superman-like” abilities. And lastly, I love how one is able to dive into a new trend (i.e. colored denim, coated denim, printed denim) without bellyflopping. The reversible side is always a neutral more mainstream style, wearable for years.

Double your outfit options with Bleulab.