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Keratin Infusion: Inova Professional

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Keratin is a type of fibrous protein that makes-up part of your hair, skin and nails. We are constantly depleting the keratin in our hair through chemical processing, heat, environmental factors and age. All of these factors can break-down the keratin creating weak, damaged hair. New innovations in hair care have found that product rich in keratin can help secure stronger and healthier hair.

Inova Professional specializes in keratin-packed products and treatments. They specialize in frizzy, unruly and unmanageable hair. I have never used products containing keratin until now and am not sure why I waited so long.

The Silk Keratin Smooth Protection Sulfate Free Shampoo is a wonderfully rich shampoo. Creamy and thick, you would never guess this product is sulfate-free. It gently cleanses the hair and removes build-up, infusing the hair with strengthening keratin, nourishing coconut oil and vitamin-c. Hair rinses feeling smoother and conditioned for increased manageability and shine.

The Silk Keratin Smooth Hydration Conditioner  infuses hair with strengthening keratin to help rebuild the hair and silk proteins to seal the hair cuticle. The result is hair that is instantly smoothed of frizz, detangled and increasingly shiny.

The Silk Keratin Miracle Mask is a weekly treatment you can use at home. Formulated with white carnation oil, avocado oil, silk protein and keratin protein, it repairs split ends and other symptoms of dry, weak, and damaged hair. One of the best hair masks I have ever used – you will notice a difference the instance you apply and rinse. Hair feels coated and protected, but not weighed down. After styling, hair is noticeably smooth and silky and remains that way until next wash.

Formulated for all hair types, but is ideal for chemically treated or thermo-reconditioned hair, Inova Professional products are a ‘treatment’ for the hair. Yes, they smell wonderful and feel luxurious, but all of that aside – I feel and notice a difference in my hair. After 1-2 uses, I noticed smooth and silky locks. After 5-10 uses, I have noticed stronger, healthier hair.

About Inova Professional:

Inova Professional was founded by Daniel Babishov and Simon Aminov, two NYC salon owners and senior hair stylists. With over 40 years of combined experience, they both specialize in unruly, curly, frizzy hair. After many years of seeing clients’ hair become increasingly unmanageable and frizzy due to color processing, relaxing, and various other chemical processes, they wanted to develop a treatment that would not only salvage their clients’ hair, but also act as a conditioning treatment to keep hair healthy and shiny. Their goal was to develop a solution for unmanageable hair, as well as a cohesive hair-care system for clients to prolong it’s long-lasting results.

With this goal in mind they developed the Pure Keratin Hair Smoothing Treatment, a revolutionary hair smoothing technology designed primarily to eliminate frizz and secondarily to straighten hair. The Pure Keratin Hair Smoothing Treatment is formulated with keratin and collagen proteins, as well as mineral oil and cacao extract to rebuild and strengthen the hair where it has been damaged, as well as protect and smooth the hair.

Inspired by this treatment, they also developed a line of Silk Keratin retail hair-care products to be used in conjunction with the treatment, or on their own. All of the Inova Professional products are developed with our signature keratin complex and other essential ingredients.

Overnight Sensation: SACHAJUAN Over Night Hair Repair

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SACHAJUAN is a hair salon in Stockholm started by Sacha Mitic and Juan Rosenlind. Established as a premium brand in the Scandinavian market, the SACHAJUAN brand is now available all over the world.

SACHAJUAN Over Night Hair Repair is a luxurious treatment designed to repair hair as you sleep. Great for all hair types, this product promises to turn straw into gold, overnight.

This award winning intensive conditioner has the highest concentration of sea algae and mineral extracts, which SACHAJUAN call “Ocean Silk technology.” It is with this super formula that their overnight hair treatment fortifies hair, building elasticity & shine.

The ultra caring formula infuses moisture and restores essential minerals into your hair leaving it with a healthy shine. I like the option of using this item as a leave-in, rinse-out or styling product. It is a water-based gel that does not leave hair greasy or transfer to your pillowcase and it smells lovely and fresh, like newly laundered linens. This product is costly at $60.00, however I have noticed a difference in my hairs’ texture and shine, almost immediately.

Hydration Help: Kiehl’s Creamy Eye Treatment with Avocado

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Kiehl’s Creamy Eye Treatment with Avocado is a rich eye cream that nourishes and hydrates. More than just an eye cream, it truly is a treatment for the eyes.

The light green cream has a thick consistency that mimics fresh avocados. It plumps the under eye area with an intense concentration of actives; Beta Carotene, a powerful antioxidant, Shea Butter restores hydration and keeps skin protected, and Avocado Oil moisturizes and infuses skin with amino acids, vitamins, and potassium.

When applied, the composition of the rich cream magically changes to a water-soluable texture. The delicate eye area immediately drinks this up, providing a burst of hydration. Tested under Ophthalmologists, the concentrated formula will not irritate or migrate into the eyes. No trace of film or residue is left on the skin that sometimes interfere with makeup or concealer application.

Treat your eyes to a burst of moisture with Kiehl’s Creamy Eye Treatment with Avocado. (Don’t forget about Kiehl’s more than generous sample gifting.)

Skin Soothing: Fresh Rose Face Mask

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Fresh Rose Face Mask

Dry skin is the most common result of seasonal weathering. Cold winter air lacks humidity and dries up natural oils in the skin, causing it to lose moisture and dull the complexion.

The Rose Face Mask by Fresh is an ultra-hydrating treatment that not only moisturizes, but soothes the skin. It reduces redness and calms inflammation – transforming the appearance of lackluster skin.

The Rose Face Mask contains a gentle blend of ultra-soothing ingredients. Pure rose floral water rejuvenates the senses and helps to diminish redness and uneven skintone. Cucumber extract acts as an anti-inflammatory while pure aloe-vera gel cools and refreshes the skin.

Protect your skin from winter woes this season with products that not only hydrate, but soothe and nourish the skin.

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