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Kitschy-Kit: Paul & Joe Holiday 2012
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The Paul & Joe Holiday Makeup Collection is a sweet gift collected in kitschy packaging. The limited edition makeup collection includes a skin perfecting Face Powder, Creamy Cheek Powder and pouch.
The Face Powder provides a soft matte finish with a touch of shine. Tiny sphere-shaped particles feel light and cool on the skin and creates a fresh finish. Use this powder to set your makeup and/or under-eye concealer. The Holiday Collection also comes with a contouring Creamy Cheek Powder, available in two sweet shades, Frozen Lilac (rose) and Sleigh Ride (peach). Easy to apply, these Creamy Cheek Powders add a subtle pop of color and are embossed with a holiday snowflake that creates a soft glow.
This precious, must-have kit comes in a kitschy unicorn-printed pouch that is both useful and adorable. Select one of these delightful collections to ensure a holiday season filled with beauty inside and out.
Silicone Savvy: Miracle Skin Transformer Treat & Conceal
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Erase and repair imperfections with Miracle Skin Transformer Treat & Conceal. The first-ever naturally derived silicone-based concealer is designed for use on both the under eye area and the face. It will CORRECT, COVER and PROTECT all of your skin’s concerns leaving you with a flawless complexion.
This multifunctional concealer is formulated with the brand’s signature MST complex – white rose and chamomile extracts to calm inflammation, vitamin K to reverse dark circles, and vitamin F to improve skin tone. It also has an additional laundry list of actives to correct all of your top skin concerns:
• Minimize the appearance of fine lines, wrinkles and crow’s feet
• Reduce the appearance of dark circles and puffiness for a brighter look
• Diminish the look of age spots, discolorations and sun damaged skin
• Firm and tone the look of skin in the eye area
• Cover and heal dark spots, blemishes and surface redness
• Smooth, even and easy application, may also be used as an eye shadow base
The silicone-rich formula is what makes this product stand out from the rest. The smooth, velvety texture glides over any imperfection and/or dryness without caking or flaking. It is truly groundbreaking for covering dry-patches and irritated skin/blemishes. When I use retinol products for the eye area, it can get a bit drying. This is the only under-eye concealer that does not accentuate the dryness and/or sink into the creases. All the while, treating and repairing the areas of concern.
ABOUT MIRACLE SKIN TRANSFORMER:
Sarah McNamara tapped into more than 15-years of experience in the corporate beauty world to bring us Miracle Skin Transformer. Miracle Skin Transformer creates the first-ever, one-step application products designed to instantly transform your skin. Developed with naturally-derived silicones, these formulations contain powerful protection and hydration benefits leaving you with a smooth, radiant, airbrushed finish… in seconds.
Over the course of her career, Sarah has repeatedly found that “consumers are choosing to buy less in order to buy better, reflecting a desire for products that possess greater meaning in their lives.” After years of launching multi-million dollar brands within corporations, Sarah is well aware of the industry’s marketing tactics encouraging women to purchase more products than they really need to.
Today’s beauty consumer is savvier than ever. They want products that fit their active lifestyles and their beauty regimes, which include visits to dermatologists and cosmetic spas.
In August of 2010, after one year of extensive research with leading chemists, Sarah launched Miracle Skin Transformer SPF 20 on http://www.miracleskintransformer.com. Partnering with major beauty magazines, deluxe-size samples were offered to consumers who signed up on the website in the months leading up to the launch. This sampling promotion gave the brand an instant database of consumers, over 350,000 signed up.
In addition to consumer research groups, social media has played a key role in building consumer relationships and validating the concept and formulation of the brand.
Sarah’s vision is to continually pioneer innovation in skincare products with all- natural, ethically-obtained ingredients. All Miracle Skin Transformer products use a naturally-derived silicone base made from sand, and contain the MST Complex – a unique blend of targeted high-performance natural active ingredients, free of petrochemicals, synthetic fragrances, parabens, and dyes.
Sarah positioned Miracle Skin Transformer as a prestige cosmetic brand via a successful online and national magazine PR campaign. It has been featured in The New York Times, Redbook, Brides, InStyle, Marie Claire, Shape, Star, W, People Style Watch, and other leading fashion and beauty magazines. It was also featured on the Dr. Oz Show as one of beauty’s “2 Minute Miracles” in November of 2010.
Miracle Skin Transformer currently sells at niche pharmacies and beauty stores nationwide, as well as at http://www.beauty.com. In August 2011, Sarah will unveil Miracle Skin Transformer Body, a body treatment that enhances the skin with color pigments, protects with SPF and natural silicone, and hydrates with vitamins and other plant extracts. Continued distribution in premium retailers and working with top departments across the country, as well as international distribution within next year.
A New Zealand native, Sarah McNamara has lived on 4 continents and held senior positions with Elizabeth Arden, L’Oreal, Unilever, Valentino, Fendi, and even Goldman Sachs. She currently lives in New York City, with her husband and 2 boys, Nicholas and Aidan. Sarah McNamara is available for speaking engagements at functions or events on topics such as “Starting a Business from Scratch” and “Building a Brand through Social Media”. Her achievements and recognitions speak for themselves and make Sarah a great choice as a motivational speaker.
Holy Grail: Make Up For Ever Full Cover Extreme Camouflage Cream
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Make Up For Ever Full Cover Extreme Camouflage Cream is my go-to, holy grail concealer. The opaque cream covers everything from acne to tattoos while still feeling lightweight and looking natural.
I initially bought this concealer years ago for the main issue of a bruise on my leg. I asked a Sephora representative what would be the best product and she immediately grabbed for Make Up For Ever. It worked amazingly, camouflaging the bruise and stayed-put all day. Assuming the product was too “hardcore” for the face it wasn’t until later I attempted to use on the face, primarily for redness around the nose and pigmentation issues. It concealed like a dream and did not feel heavy or look cakey on the skin. I now use Full Cover for everything from under-eye concealer to spot treatments. The versatile product can also be mixed with your favorite face moisturizer or sheer foundation when you do not want to wear a lot of makeup but need a bit more coverage.
What sets this product a part from the millions on the market is it’s waterproof properties. It is not going to budge once it sets and can be worn to the gym/beach/pool without it sliding off your face. Keep in mind that because of the waterproof capability, you will have to work the product fast – before it sets.
The 0.05 oz tube packs a highly pigmented punch. A little goes a long way as far as coverage and pigmentation. Full Cover is silicone-based, and formulated without any oils, so it is great for all skin types. Since silicone molecules are larger than pores, they will not settle or cake. That’s means the product is non-comedogenic, and perfect for acne-prone skin. The silicone also creates a sort of webbing, like a primer, that will not accentuate flakey patches or dry skin.
Primetime: NARS Smudge Proof Eyeshadow Base
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Prevent smudging, creasing and caking with NARS Smudge Proof Eyeshadow Base. This lightweight primer keeps eyes looking fresh and “just-applied” all day.
Fortified with deep-sea and antioxidant rice extracts, the Smudge Proof Eyeshadow Base dries on contact and keeps the delicate eyelid smooth and prepared for color application. The formula is a transparent white cream that instantly creates a matte-effect on the eyelid (great for oily eyelids). This primer maximizes color for intense pigmentation and prevents fading and migration.
TIP: Having difficulties with under-eye concealer – vanishing/enhancing fine lines? Dab a thin layer of eyeshadow primer to the under-eye area before concealer application. The primer will fill in fine lines and keep the under-eye area looking fresh.